Aptera › Community › Aptera Discussions › Aptera Ads and Advertising / Marketing
Aptera Ads and Advertising / Marketingbmw-bloch replied 2 months ago 67 Members · 111 Replies
Aptera Ads and Advertising / Marketingbmw-bloch updated 2 months ago 67 Members · 111 Replies
kevin-bradburyMemberNovember 5, 2022 at 7:31 pm
There are free online QR code generators that allow you to make your own. Either as a sticker or a piece of paper taped to the inside of the window. You could make it for Aptera.us or your own Facebook page, Instagram, etc.
PistonboyMemberNovember 5, 2022 at 7:36 pm
This is a repeat of a previous post of mine.
Being a non-sociable hermit and in anticipation of typical questions about new cars, I may have three lines in the corner of my window saying:
1. It’s name is Aptera
2. Yes, I do like it.
3. Look it up.
TomMemberNovember 5, 2022 at 7:58 pm
Yeah, if Aptera doesn’t provide them, I’ll make my own. Maybe with a little magnetic “business card holder” I can stick on the outside when I leave the vehicle out in public. Oh wait, the body’s going to be carbon fiber / fiberglass! Velcro?
GNiessenMemberNovember 6, 2022 at 6:30 am
It would be great if some tech savvy person would create a template that you could just paste you referral code into and print out cards. Then we would have a great unified message to share. And more people could help spread the word.
ray-holanModeratorNovember 6, 2022 at 7:44 am
Peter, Will Reynolds has negotiated an arrangement with PopL (www.popl.co) for plastic Aptera cards with a QR code that interested parties can scan with their smartphone. The code downloads individualized profile/contact information of your choosing — you set it up in PopL beforehand. This card is only available for Aptera ambassadors however. As others have mentioned elsewhere in this thread, a QR code is a viable option for a growing number of the general population. For those who aren’t tech savvy, just printing the Aptera website URL in big letters on a windshield card would be an easy alternative.
paul-schultzMemberNovember 6, 2022 at 8:07 am
jesthorbjornMemberNovember 6, 2022 at 9:07 am
Just thinking of those “stickers” the oil change businesses give you to remind you of when next to come in. They adhere to the inside of windshield electrostaticly rather than with conventional adhesive. With the QR code facing out…
rickomaticMemberNovember 6, 2022 at 10:57 am
Mike-MarsMemberNovember 7, 2022 at 8:33 am
I suspect that the current referral system would either be shut down, or the payoff will be reduced, once vehicles start reaching the public. They’d probably view the $1k discount as too expensive to keep going forever.
rickomaticMemberNovember 7, 2022 at 8:39 am
I’m handing them out now. I’ve already thought about making up a tri fold brochure for once I get my Aptera. I’ll probably need some for my drive from Carlsbad to Central Washington with my new Aptera.
christopher-barrettMemberNovember 7, 2022 at 10:37 am
More than likely this is a very short-term problem. When the automotive press begins to write about them, (Aptera) and a few thousand of them are on the road, as Sandy Munro says, they will be recognized. Think Good Morning America, or the talk shows getting curious. We know about Aptera, but if 10% of the population were aware, that would be 33 million folks. I am pretty sure, the awareness of Aptera, will be easy to find out, once they are being used out on the highways, and byways of the USA. Tell me, do you think more than a million people have heard of Aptera as of now? Maybe, and only 50,000 of those are paying attention. Get them out on the roads, and eyeballs will be looking at the rate the internet would be jealous of, as the thing looks so different. Fire starts slowly, but then all of a sudden everything is on fire. We are still in the kindling stage of this bonfire. Not a real problem in my opinion.
george-hughesMemberNovember 12, 2022 at 8:23 pm
…there will be an entry in the Pike’s Peak Hill Climb featuring an Aptera?
The organizers may not allow it although it used to be you could race anything. A couple of years ago they banned motorcyclists after they represented the majority of seven total deaths in the history of the event. Add no one has ever asked for an autocycle.
Still, I’m guessing the vehicle would have a roll cage for re-enforcement but the formula of a vehicle with a low center of gravity, wide track, really quick reacting torque vectoring, ass-kicking acceleration with its only real negative, its 110 mph top speed.
With 156 curves over the 12.2 mile course, the average speed vehicles like a Model 3 is in the 70 mph range average (11 minute times)but EVs are the hot product, a modified VW EV holding the track record at under eight minutes.
The fact that the Aptera reaches its top speed in the eighth of mile, has the right weight distribution, sporty handling with superb traction controls (torque vectoring) and is enclosed in a carbon-fiber passenger safety cell should assuage the officials at Pikes Peak.
Let me suggest the only hope for June 25, 2023 would be a sponsored run, not by Aptera, but by another company as participation could be a real brand enhancing effort.
Heck, I bet Monro Live – which is a video production company that creates content from the engineering work of Monro and Associates – could do like they did the Tesla teardown that was bought by its viewers. The idea is they offer their viewers the opportunity to help them enter and run the Aptera at Pikes Peak. They gain value from following the engineering and preparations the Monro staff – which I gather participated in engineering the production process for Aptera and may welcome the opportunity for the association.
That’s just the first, almost in-house angle. Maybe there is a qualified racer out there that might decide to put being the first to run this historic race in an Aptera.
What can I say, I want to see it happen and at my age it makes for a pleasant daydream.
GreekMemberNovember 12, 2022 at 8:59 pm
Great way to enter the market. Puts a spin on race technology filtering into your hands.
Race on Sunday…Sell on Monday!!!
GreekMemberJanuary 21, 2023 at 10:39 am
Since the availability of level 3 charging is not available at the moment and since there are many case uses for the APTERA…I believe they made a mistake on how they should have marketed the vehicle.
I know when I purchased my i3, level three charging was an option with a hefty up charge. For people who were not concerned with the upgrade and used the vehicle locally, it was a way to save money.
Should have APTERA marketed their first vehicle as an URBAN EDITION and let their waiting followers know that level 3 charging will be available maybe 6 months (or expected availability) after launch? Yes there would still be some disappointment, but maybe let your res holders know that there is more time needed for level 3 charging , for what ever the reason is.
The January 20th reveal looked so awkwardly done that it raised even more eyebrows. All three of the presenters stumbled and fumbled around when they were reading script. They did much better when they had to add lib during answering questions. They just didn’t seem comfortable, normally a sign of something to hide or they are lying about something. Maybe it was just nervousness….since it was a launch of a product.
I would have a long sit down with who ever is making decisions on marketing.
Either way, I’m still in! I switched 2 of my orders to LE and my third I am willing to wait for my 1k model range.
Simply put the APTERA will be a special vehicle. I know many are disappointed by the LAUNCH EDITION based on their personal needs. I am just hoping that we all take a few deep yoga breaths and realize that management is trying to do the best they can with the funds they have. They have done a remarkable job thus far, a few missteps maybe? Let’s not regret overreacting as we all seem to be emotionally attached to this beautiful vehicle.
david-kingsleyMemberJanuary 21, 2023 at 11:24 am
They’re not lying, they’re just not media savvy.
993ccMemberJanuary 21, 2023 at 11:36 am
It looks to me like they were having trouble with being blinded by the lights, and maybe that made the teleprompt’r hard to see as well.
But what can explain Steve Fambro’s suit?
Not that I’m one to point fingers. A fashion-free zone envelopes me like Pigpen’s dust cloud.
paul-kirchnerMemberJanuary 21, 2023 at 11:37 am
All three are very good at disseminating knowledge of the vehicle. They should be as they know it inside and out. Yes, the script reading was not the strong point of the presentation, but maybe they were grooming the message right up to showtime.
The question and answers were what we all have come to expect from the three. Good off the cuff answers.
I don’t normally negate stuff but as an advertising photographer for the past thirty years, the lighting of the set could have been better.
993ccMemberJanuary 21, 2023 at 11:40 am
It was a HUGE fumble to not emphasize that the AC charging only of the Launch Edition is not a permanent situation.
steven-hellerMemberJanuary 21, 2023 at 11:44 am
As a Tesla owner, I was very pleased that Aptera was including the Tesla (nacs) plug, since I thought it was going to allow me to charge at Tesla’s SC network. Now, as I’m reading about the lack of DCFC, I’m seriously considering changing back to custom config, where I’ll be able to have the DCFC capability
john-youngMemberJanuary 21, 2023 at 1:18 pm
It should be called the Local Edition. The whole presentation was awful. It could have been an email. The only ‘new’ thing we learned is that it won’t have DCFC. The camera work was very sloppy and switching between the three shot, two shot and videos/graphics was clumsy at best. Whoever was doing the audio also failed to ride their levels so that when they start talking it’s not at zero. They didn’t have a solid internet connection either, probably running over WI-FI. I mean, just flat out embarrassing all around. The only time they got on some stable footing was for the Q&A but you had them squinting to read the questions.
LouMemberJanuary 21, 2023 at 2:16 pm
It has become abundantly apparent that Aptera is hanging on by a thread (if one looks closely behind the strained bravado) primarily because they are in need of a major cash infusion to the tune of at least $50M before production can hope to start.
That said, giving an amateur hour performance as delivered yesterday is exactly how not to attract the big money needed. No excuses for such a shoddy “major reveal”, especially given the lead-up hype.
While I am loathe to believe Aptera is or ever was a scam, I am quickly beginning to believe the team was never fully up to the task of realizing their (and our collective) dream. And where was Sandy, the supposed guru Munro, during this horrible collapse in credibility???
christopher-barrettMemberJanuary 21, 2023 at 3:18 pm
Mistake might be a bit harsh, but the tenor was off, and that $50 million is hanging over their heads. Possibly the advice from Munro was to make an early edition without looking to deeply into the order book, asking for support an easier one size fits all first edition. My opinion just getting Aptera out in the wild will mean the list will grow. Crash testing and $50,000,000 stand in the way. Wall Street is a cruel place, and risk takers are hiding their wallets. especially in the innovators of EV product. Arcimoto Sion Lordstown even Tesla way down in stock price. The best chance is the ATMV loan from the Department of Energy. My hopes are by spring, the check will be processed, and Aptera can start production soon afterward. This is just too good to be overlooked, we know what they are doing, and we believe it is an amazing concept. I am 74, not sure how long I have to be waiting for this advanced unit to fly under the radar in. I want Autopilot, and 600 miles fast charging please. I will wait in line till after the Lauch Edition and then the 250-mile range before my 600-mile range. By that time maybe 2025, I want to drive long distances, and have the ability to charge quickly. Shakedown cruise on the Launch Edition makes some sense, and it proves the product with a validation process of real-world driving. Maybe Chris Anthony was less composed than usual, it was not as good as some of the past things they have done, but everyone has an off day.
LouMemberJanuary 21, 2023 at 5:02 pm
Yes it would have been fine to make a single option Launch Edition to streamline production and fast track getting Apteras on the road, but revealing that DCFC was not only not an option, but much worse not possible, was a huge perhaps fatal error. Unless they come clean very soon as to why this happened and how they plan to correct it and when, credibility among both investors and buyers will be blown. I’m waiting for the next shoes to drop regarding other touted claims, such as actual daily solar gain and real world mileage to name just two. And please quit touting the claim of 1,000 mile range! No indication that version will arrive any time in foreseeable future or even possible to build! The bloom is definitely off the rose!
ronald-bensonMemberJanuary 21, 2023 at 5:11 pm
I think that in the past couple of months that reality is setting in. They were trying to offer all things to the masses before they even had a single product. They probably have had plenty of money folks telling them to have sufficient orders on a single product before they will put up the big bucks needed to go to production. Being all things to all people must wait until they have a single model produced and on the road.
I was impressed with the fact that they were willing to go out there and tell their biggest fans just what they might be able to do FIRST. What happens in the next few weeks just might determine if they get the funding needed for moving to production. The number of folks who switch to the Launch Edition will be matched with the realistic number of cars they might be able to produce the first year. If this happens, they may even have some big investors standing in the wings already.
bmw-blochMemberJanuary 22, 2023 at 5:33 am
I agree. That was the worst presentation they ever made, except the live question part. I hope enough people still believe in their ability to deliver and keep investing.
While the lack of fast charging looks bad on paper, it’s 30+ years ago I last drove more than 400 miles in one go/day.
I understand they are an American company but 400 miles / 643 km would be more than enough for most Europeans. Munich to Venice or Zurich to Nice in 1 go.
It would make sense to simultaneously launch in Europe. Most Europeans would be super happy to get an EV with that range at that price with solar charging.
Its charging capabilities are just fine for overnight charging. Hence both range and charging speed are plenty for every day use of most people.
Build it for the 80% of people that can use it and want to buy it rather than make it more expensive and still having to spend a lot of money trying to convince the remaining 20%
I am still happy with the car and looking forward to it.
- This reply was modified 2 months ago by BMW Bloch. Reason: trip examples