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Aptera Ads and Advertising / Marketing
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Aptera Ads and Advertising / Marketing
updated 4 days ago 62 Members · 102 Replies -
I love the simplicity of this video. It makes a simple point. The art direction is graceful and elegant. I hope that when creative is finally developed for this extraordinary vehicle that it reaches for similarly lofty expressions – ones that will reinforce the passions and ideals behind its actual purpose and brilliant engineering, and not fall into the trap of noisy claims and the crass schtick of typical advertising. The Aptera deserves much much more.
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With all the new battery density techs coming down the pipe…one or more EVs will soon match Aptera’s 1000 mile range. They need to start to push the absolute efficiency of 350 MPGe. It will take educating the public what that actually means in real world dollars and cents. Overall cost of owning the vehicle, etc needs to be the real emphasis if they want to stay ahead of the emerging battery technology.
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Battery tech which could achieve 1000 mile range is still in the lab and likely will be for many years. 500 wh/kg or similar cells will stay outside of mainstream prices for 10+ years. 1000km NEDC is doable but under the EPA cycle this is still not much better than the Aptera LE.
EV ranges have quickly diminishing value past a reasonable point which most people seem to agree is ~300 miles real world. The 1000 mile Aptera use cases are quite niche beyond “because we can”
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I don’t want to be a naysayer, because I fully believe in Aptera’s vision. Was it Toyota that just received $580 million from the Japanese government for their battery tech? I don’t have all the facts and figures , but the stories in the news make it seem like the 1000 mile range is happening very soon. I wish I could separate fake or exaggerated news stories. The point is that those stories are out there. Aptera needs to set themselves apart for the real reason.
EFFICIENCY
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one or more EVs will soon match Aptera’s 1000 mile range.
Soon? I doubt it.
Besides, whenever it is that that does happen, Aptera will have more efficient capabilities…and will stretch the solar miles per day and make other incremental improvements along with the rest of the related EV/solar industries.
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Aptera has allready shifted the marketing, as they allready have more pre orders than they can fill within two years. They are now mentioning there expected need to ramp up production to 100,000 per year, with in two years after production starts, to assure potential investors that this company will grow fast and so will there investments in it. Sense the majority of thoes with a chance to experience it, love it.
Also the current marketing is focusing on the newer generation of customers, that may have enough income in a few years to purchase one, once the current orders from us older fokes have been filled. I was in my 40’s before I was able to afford my first new car, hopefully Aptera will change this for these new customers, as they know the value in going green.
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The following statement is so powerful in explaining one of the benefits of an Aptera.
“You receive over 10,000+ miles of FREE wireless EV charging every year for the life of the vehicle!”
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That’s 250 12-hour days of charging (at 40 miles per day)… Leaves precious little time for driving, one would think.
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Advertisement
Buy an APTERA now and get free 10,000 miles a year charging for the life of your ownership. (Miles based on driving habits and vehicle location may vary)
What gas powered vehicle provides that type of incentive?
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To sell to the average person out there perhaps marketing in this order?
– an inexpensive super car anyone can afford
– no range anxiety: the fastest EV to recharge, and the one that requires the least energy per mile driven
– the cheapest car to maintain: less charging or gas expense than any other car, lower insurance cost of any car, one less tire and brake pad to replace
– performance of a sports car: 0-60 mph in 4.0 sec, can not flip, incredibly short braking distance, no wind noise, less rolling tire noise, super safe cabin (like a Formula One race car)
– environmentally friendly: no paint shop, less wiring than any other car, parts designed and 3D printed with cutouts to reduce material and weight
– built to last: 80 year life expectancy with no rust body, motors, composite and aluminum monocoque structure all million mile capable
– revolutionary: visually and engineering wise like no car ever before
– hyper-efficient: the most efficient transportation vehicle ever built in the history of mankind
– shape shape shape: the most aerodynamic, lowest drag, street legal car ever built
– the future of car shapes is a teardrop (excluding the triangular wedge pickup)
– manufacturing simplicity: modular and with just a few parts, all interlocking for perfect fit always, no robots required, minimized human error on the assembly line
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I just wrote Joe Rogan to tell him about Aptera. He finally wised up and got out of LA, CA to move to Austin, TEXAS. These are the people we need in our vision.
Write every rich person you know and spread the word of efficiency.
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Yeah, if Taylor Swift said ‘ maybe we should all be driving an Aptera ‘ it would be as wild as the Barbie thing. They would need 3 more factories next year!
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I don’t lnow any celebrities, however I did track down one investmrnt fund manager and wrote him, so far no results. Possibly he is like others, waiting for Aptera to be more of a sure thing, even if it will cost them more.
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Since their very first website Aptera has had a market analysis projection with pie chart posted in their Invest page. Every time I come across this sales claim it upsets me. Potentially 600,000 vehicles per year? C’mon. There’s duplicity and redundancy of markets and erroneous assumptions. All buyers fall within two or three categories in that sales calculation. I hope they tone down a bit market share predictions; corporate credibility is at stake. (This constructive criticism comes from a fan since 2008, two reservations, 5-figure investment and multiple accelerator referrals.) Aptera please be more precise, now more than ever, while actively seeking a large investment to survive so that the website and the car go mainstream.
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> Potential Aptera Market is 600,000 units per year, with sales ramping up to a rate of 10,000 units per year in 2023
My understanding is that this is the ‘market size’ that is being illustrated here, not anticipated sales.
i.e., the potential market size for a bicycle might be 3 billion people (anyone who might ever want or need to ride a bike), but the anticipated sales for a single newly released bike model from that 3 billion would be vastly smaller (i.e., there are many other bikes on the market, lots of people already have a bike, and so forth).
In fact, what this graph demonstrates is that it’s quite a niche market. 600k market size out of 8 billion people is tiny.
- This reply was modified 3 weeks, 6 days ago by Michael Marsden.
- This reply was modified 3 weeks, 6 days ago by Michael Marsden.
- This reply was modified 3 days, 8 hours ago by
Gabriel Kemeny.
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The dynamics of change in the automobile market place I feel will make 95% of market projections and even commonly recognized market segments will change radically with true self-driving.
The assumption you need a mini-van/SUV to haul kids will be displaced by ‘nanny cars’ that carry the kids around and manage the kids with the aid of AI.
Just in passing, the design philosophy behind Aptera with its discrete subsystems screams a future where you replace the main computer controller with a super duper version that makes the vehicle truly autonomous.
The two-seat Aptera could become the standard pod that just about everyone has. Afterall, traveling separately in a personal transportation pod (Aptera) and you can transport you and your cohort separately allowing each the maximum ability to communicate (vehicle to vehicle video comms like Star Trek) Considering the improvements in battery and solar PV generation, who’s to say the 2040 Aptera is truly never charge on demand literal AI powered taxi. … and everyone takes taxi’s 🙂
I mean who killed the Red Line is more than a plot device in “Who killed Roger Rabbit” Cities will, by necessity, work to reverse the damage our notion of the American dream being a cottage on a street in the country and easy commute.
Regardless, the last six or seven decades developed the landscape is a way that was designed to sell more oil and gas. Solar powered EVs are the future regardless whether the path is through solar farms and renewables for the grid or the more direct to vehicle conversion offered by Aptera.
The point is Aptera is a game changer in ways few anticipate.
No one knows the potential market for Aptera.
- This reply was modified 3 weeks, 6 days ago by
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Aptera will save the customer money by not having a dealership mark-up by selling directly to the consumer. Does marketing that make sense or should it just be too obvious through the process of purchasing. I believe investor like lean thinking, so we should have more coming to the party. Well, the party happens on the day of the IPO.
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I think that this is a good idea, for Aptera marketing to remind customers that their direct sales model avoids the cost and markups of a dealership model. I suspect that the average American buyer is so accustomed to the dealership model that they have forgotten the added costs of that model. Even if it is not forgotten, many may be thinking that Aptera is just maintaining the dealership pricing and pocketing the added profits.
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Good point. I agree this aspect of the Aptera ownership experience should be emphasized. Of course, there is a downside. Many prospective buyers who are not wrench-turners worry about where they will get their Aptera repaired if something breaks and there is no Aptera dealership where they can tow their broken ride. The default answer of “right to repair” won’t sit well with a prospective owner who doesn’t want to pick up a wrench or screwdriver themselves.
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Folks, any wall outlet where you can charge a phone is a Tesla Supercharger for Aptera! Say no to range anxiety.
Why Chris and his team do not repeat this point ad nauseam is stupefying.
It’s okay to talk all day about efficiency but let’s focus on convenience. Now that EV prices are falling worldwide, range anxiety is the only hurdle to mass adoption and the only competitive advantage of Aptera.
Tesla, with their 50,000 superchargers to date, is the least stressful route to adoption.
But Aptera will have access to all of Tesla’s Superchargers plus every single outlet in the world, 110v or 220v, doesn’t matter, all are fast chargers for Aptera.
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I think (Opinion only) that the angst about DC Fast Charging not being in the first iteration of Aptera production vehicles is a manufactured response just like the complaints about the yoke steering device and “Wrap” as an exterior finish because most Americans (Can’t speak for other nationalities) have a mind set for steering wheels, paint as an exterior finish as a wish or desire for DC Fast Charging. Before this year, I drove a Tesla Model 3. The charging network spoils you. Available, works most of the time, and fast. Now I drive a 2023 Bolt with less range per charge that the Tesla had. I thought I would miss the Tesla charging network. I don’t. The Bolt charges slower on all three levels of charging. But, because of the current and growing number of chargers on all networks, I have not missed the Tesla chargers.
I had a mentor in Change Management that once told me that “A generation had to die out before you can make any real change. I hope Aptera complainers in these three areas make an effort to do real research, not just have knee jerk responses, and make an effort to adapt in mind as well as body.
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I think it is great to be positive, but the charging actually won’t be all that great despite the car’s efficiency. I really hope the cooling system will go through continual improvement to allow faster charging. Not a Tesla fan, but using your analogy, the peak supercharger speeds are approximately 250 KW. If you assume a Tesla get 3.5 miles per KW, then the charge rate gets up to 14.6 miles per minute.
Aptera’s 50 KW peak charge rate at 10 miles per KW will gets only 8.3 miles per minute, nearly half of Tesla. At level 2 (6.6 KW) chargers, you would only get 1.1 miles per minute. Granted, a Tesla charging at that same speed would only get 0.39 miles per minute.
So the Tesla supercharger argument doesn’t hold up.
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Tesla pretty much has their charging network sorted out, while others are still trying to gain more reliability. We’re still in the Model Y stage of EVs right now, but it’s rapidly evolving; the technology is getting better all the time.
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This is a great point, but I think the free solar charging speaks very loudly to prospective buyers. I didn’t find Aptera looking for plug-in charging rates. ‘Solar EV’ was all it took.
