- AdministratorAugust 2, 2021 at 9:48 pm
- MemberAugust 10, 2021 at 12:38 pm
I’d recommend attending local, and regional, events when able. Aptera has done a great job building up grass roots support. Keep pushing that. Show up at a cars and coffee types of events on the random.
Here in Atlanta we have the largest event of that type.
- MemberAugust 10, 2021 at 3:21 pm
Sarah, it would be great for Aptera to attend SEMA this November in Las Vegas as it is an international event with manufacturers from around the world, multi day event, with many thousands of participants
- MemberAugust 10, 2021 at 4:22 pm
Anything in Colorado so I can attend. ????
- MemberAugust 10, 2021 at 6:31 pm
I would suggest the Amelia Island (FL) Concours d’Elegance held in March at the Ritz Carlton on Amelia Island. An up scale charity event with many upscale influential people. Usually held the first week in March. Considered one of the top automotive events in the world. most cars are classics auctioned off for charity. others there for exhibit only. Exhibiting or donating for charity auction will provide great visibility.
- MemberAugust 11, 2021 at 10:38 am
CES and/or SEMA are the obvious answers.
- MemberAugust 11, 2021 at 11:12 am
The 100th running of the Pikes Peak International Hill Climb, 26 June 2022.
- MemberAugust 11, 2021 at 6:50 pm
The best advertising Aptera could possibly obtain would be to have vehicles out in the wild. Aptera will sell it just needs real world exposure or the LA Auto Show! Lol????
- MemberAugust 11, 2021 at 10:38 pm
When you get a european version finished, I would consider attending the performance and custom motor show at Elmia, Jönköping, Sweden. It’s arranged every easter (except during pandemics). Last time it had almost 77 000 visitors. Though it’s mostly oriented towards classics, custom builds and tuning, the aptera would get a lot of exposure.
It’s also centrally located in scandinavia, which has 4 of the 6 countries in the world with the highest market share of electric vehicles.
I may be biased though, living nearby.
- MemberAugust 12, 2021 at 7:25 pm
The ArtCenter car show: alma mater of Jason, and the best connection to tomorrow’s car designers. I can’t wait to drive my own Aptera on campus there!
- MemberAugust 13, 2021 at 11:20 am
I really think that Aptera needs to be represented at the Electric & Hybrid Vehicle Technology Expo and The Battery Show, Sept 14-16 in Novi, Mi. What a perfect opportunity to show what the goal of electric vehicles should be, along with great networking possibilities.
- MemberAugust 13, 2021 at 12:18 pm
For NY, obviously the annual auto show. But I also love the idea of integrating with Earth Day celebrations. Or Earth Month as the NY Botanical Gardens celebrated it this year.
- MemberAugust 14, 2021 at 2:25 pm
Consider becoming an exhibitor at the Barrett-Jackson collector car auction event in Scottsdale, AZ, January 22-30, 2022. It is by far their largest event. Over 500,000 people have attended the four events they hold each year.
Roush has attended in the past, so it might be fruitful to touch base with them to explore partnering with them.
Where else would Aptera have exposure to over 100,000 people?
Barrett-Jackson provides expansive indoor & outdoor exhibitor areas at the Scottsdale event. They will likely continue to provide a small autocross track to support the ride or drive programs of participating manufacturers.
*Crazy Idea Alert* Become a consignee, offering to auction an early Aptera.(The 1st Paradigm+ perhaps?) That would expand Aptera’s exposure to millions of people, worldwide, via the live TV coverage on the Discovery Channel & Velocity, plus streaming on the web, live, or from the Barret-Jackson archives after the event closes. Aptera would be listed in the catalog provided to attendees and for lookup in the event’s docket.
Barrett-Jackson loves early release cars and it’s even juicier for them if the car is linked to a charity that receives the sale proceeds. All commissions are waived!
- MemberAugust 14, 2021 at 6:13 pm
It highly depends on the goal. If general brand awareness and sales potential is the goal, the car itself is so eye catching, putting Apteras on display in high-foot traffic locations would grab a lot of attention. As an example, I recall a Polaris Slinghshot on display like this at the Sacramento Airport, at the base of the luggage claim escalator. It attracted a lot of attention with very high daily foot traffic. Picture an Aptera roped off with small sign with the name/specs, website (QR code) in a high traffic area at LAX, San Diego’s Airport, etc, or any market with a strong EV interest. Stadium parking lots, etc. would also work but are outside, only active on certain days, seem more problematic. You only need a ‘mocked up’ body, doesn’t have to be a fully functional unit.
- ModeratorAugust 15, 2021 at 7:19 pm
Aptera is a “ Gem “ in the rough of sEVs…
Here in AZ we have the “ Gem “ Show, which is the largest in the world. It is attended by a global audience
It is held throughout Tucson for two weeks.
Imagine Aptera Photobombing the event for two weeks?!
At the convention center, for their main event, they always raffle a special/ unique vehicle. Aptera is “Special and Unique!”!
The other largest outdoor event in a nearby state , NE of us “New Mexico” hosts the Ballon Fest
Always well attended , I could see the aptera banner on a hot air ballon!
I am retired… and believe in Aptera’s mission, let me know if I can help! I an told “Aptera keeps me busy/our of trouble????”
- MemberAugust 16, 2021 at 7:53 am
Mecum Collector Car Auction, Kissimmee, Florida. Largest collector car aution in the world.
Exposure? I’d say so.
- MemberAugust 17, 2021 at 2:33 am
Solar Power International is the largest trade show for solar installers, developers…
Who knows how many will attend in New Orleans, but typically 20,000 or so are there. I can’t think of better advertising for my solar biz than a wrap on my Aptera.
- MemberAugust 19, 2021 at 3:16 pm
Do a coast to coast road trip, starting along the Northern edge of the country (fall is coming) ending up in Massachusetts, head along the East Coast up to Florida and then back across the Southern part of the country. If you’ve chosen Tesla as your charging plug then display it at Supercharger locations, if it’s CCS then do it at malls with Electrify America chargers. If you are at all close to a production vehicle then this should be possible and importantly it proves that you have a real car. Forget about shows unless they are part of a road trip, bringing the vehicle on a trailer proves and then doing a static display or even driving around a parking lot proves nothing.
- MemberSeptember 15, 2021 at 10:21 am
Advertise ? Why ? Tesla doesnt it need it.
Aptera is more desirable than a four-door EV sedan and five times greener than any current available EV. People will come to you. Build it and they will come. Definitely the North American international auto show late September when you have a vehicle for sale next year. Barrett-Jackson is a great idea as well. SEMA and CES get a lot of attention and media coverage if that is important to you. I think you were doing a great job already!
- MemberSeptember 15, 2021 at 9:32 pm
These best “free” advertising will be reviews and recommendations from youtubers/influencers that love to make content with eye catching tech like aptera.
- MemberSeptember 15, 2021 at 10:31 pm
NOTHING about the Aptera is normal except for the price. Basically everything about the older model Teslas were normal except for the price and that they were EVs and it still caught on. So the hype behind this car will go through the roof worldwide without paid advertising. Yes, Doug Demuro, Marques Brownlee, Consumer Reports, KBB, Munro Live, probably CNBC (before and after IPO), you name it. Then going to car shows for a hands on experience. Because after deliveries begin, Tesla will no longer have the best specs, Mercedes EQS will no longer have the best drag coefficient, Bolt will no longer have the best value proposition (in America, though it probably doesn’t even now), etc, so the headlines for those companies will change.
Plus, paid advertising when you’re unable to meet the demand yet is sort of pointless. More on subject though, because Aptera is so different and not easily available for test drives, it should be viewable at as many freeish events as possible.
- MemberSeptember 30, 2021 at 12:19 am
- MemberNovember 29, 2021 at 12:01 pm
Sara, Barrett Jackson display booths are expensive, but the exposure would be tremendous. I am a detailer and an official detailer for all the Barrett Jackson auctions and work for ADAM’s premium car care products and would be happy to wipe down the APTERA for free if you can make the event in January at Scottsdale, AZ
- MemberDecember 7, 2021 at 2:49 pm
There will be the second edition of the Remoove meeting on the La Ferté Gaucher track on the 9th, 10th and 11th of June 2022. It’s near Paris in France. This meeting promote all the EV makers.
Once the 500 units per year will be achieved, Aptera can registered a Team at the EcoGP : https://ecograndprix.com/season-2022/
We are also waiting for the calendar of the Albi Eco Race (France). There will be a race dedicated to solar EVs.
And of course, the Mondial de l’Auto in Paris from the 17th to the 23rd October 2022.
For sure I will attend all these events in France and many other if Aptera will come or provide me with a model. I also personnaly know many Youtubers such as Choucroute Garage, Tesla Riviera, POA, Automobile-Propre that have already presented Aptera on their channels and will be very happy to show a real model.