Glowing green logo

[G N]

Could we talk you out of the huge, glowing green logo on the side? It detracts from the otherwise sleek appearance – especially while driving.

I don’t mind the design of the logo itself – only the huge size and the fact that it’s illuminated. Maybe also the green color. 🙂 Reminds me of fast-food delivery cars. Not a good look.

Imagine a 3”-diameter white logo that glows only when you’re about to get in the car. Classy, right?

Anybody else agree?

[Len Nowak]

Well IMHO you are are asking Aptera Motors Corporation to change their logo color in that location (and perhaps the front ?)

A colored logo referred to them as a hearth felt symbol!

I am ok with it being green

I suppose you could lighten , change the color etc it once it is yours?

One function of the glow is charging “ I believe “

Many EV these days have a welcoming sequencing of body lights upon entry it start up…

My wife’s vehicle projects the vehicle’s brand logo on the ground when the door opens like a welcome mat

Some people remove all badging and/or monotone their vehicles

When I first saw the orange accents in the Vida interior I thought “ That seems bright and I like to other colors in that interior” Then I saw it first hand and ❤️ it!

¯\_(ツ)_/¯

I hope to grows on you

( I live in an area with many naturalist who are bird watchers and there issue is all the chimes and rings cars make when they stop, open their door or start their vehicle as it frightens the birds

They have disarmed them)

[Guy SKEER]

I would like it if it was a Multifunctional Indicator – Flashing Brightly (Selectable Color, as there will soon be as many APTERAS as Priuses), as You remotely unlock YOURS. That it would indicate State of Charge as You Approach the (Charging) Car Maybe dimly showing Red, Yellow or Green, or ROYGBIV. That it Would Blink RED if Folks Touched the Vehicle without a KeyFob “In Range”. It could also function as a “Somebody Hit/Messed with The Vehicle” indicator.

It is a Car Badge, OnlyFound On Vehicles since they were Invented. The Company wants to Advertise, and to be Identifiable. The Shape of the car IS unique enough for ID, FOREVER, I should think!

[Ron Ledohowski]

I think their green “glogo” looks good; unique, identifiable & represents new age electric with its luminescence. It’s my opinion, of course.

[my_discord_number_is_0328 bloody stupid]

logo needs to be replaced with “aptera” written out, so people can search it up and talk about it. search by image is not mainstream nor is barcode scanner. it can be small b/c people dont want big logo that can be seen from far and if they are ok with it they can have it for free while other wraps have extra charge.

[Ron Ledohowski]

For whatever it’s worth…

Mercedes, Cadillac and many other car companies or brands associate to a graphic.

Apple & Tesla too.

It glows because it’s electric, it’s green because of the environment. The vehicle is different, because it is

People will identify the brand over time by the unique glogo being what it is on a standout vehicle.

An identifiable symbol can (does) have a positive effect to the brand, perception & image; “if” you can entrench one.

P.S. I actually ❤️ the “glogo” concept & location. It’s ingenious for a bunch of reasons IMHO; identifiability being one of them.

—

BTW, Aptera text on the back deck as a static emblem or flat decal (choose which side of rear deck’s set of three solar diamonds – *passenger or driver’s side), OR dead center worked neatly into a license plate frame. Just a thought.

[John Malcom]

Agree with keeping the logo. uniquely associated with Aptera. An identity discriminator. I am a very senior citizen and I still think of cars by their logo. Ronster is an experienced marketing person. I may disagree with him on some things, but back him 100% on marketing statements. I believe he has a better understanding of the benefit of the logo than those of us that aren’t masters of the marketing discipline.

Besides, Aptera chose to do so. The Aptera has so many great things going for it, even if I didn’t like the logo I would buy the car. There is always duck tape……

[kerbe2705]

I’m happy with the small glogo on the nose – and would love to see another on the tail. The oversized glogos and the white dots on the sides, though, are – IMHO – design overkill. And – even though they are LED-lit – they’re still draining power…

[Philip Raymond]

There was a community post topic a month or so back called “other descriptive names” and I suggested the Aptera Audacity. Aside from phonically sticking with a letter A, I thought it spoke to it’s disruption of the auto industry. Whatever Aptera decides to call their first vehicle (or not), the words Aptera, followed by the model name either on the front and/or back should be done, in addition to the green light logo on the side. Not that Aptera needs to copy legacy automakers, but they usually did have a vehicle and or company name spelled out somewhere, in addition to the company logo/badge.

[OZ (It’s OZ, Just OZ)]

Philip, the name is a done deal for the vehicle, not a roadster as some have stated. (That term is mentioned in the SEC filings but appears to be a description not a name.)

[G Johns]

I like it just the way it is. If it bothers you cover it with duct tape.

[Peter Jorgensen]

If you don’t like it, cover it with black vinyl wrap – or unplug it. There are easy solutions to this.

[G N]

The “just cover it” comments strike me as unserious. If I wanted duct tape on my car, I could just drive a rusty old beater, where that would be more appropriate. Not a brand-new vehicle.

I don’t object to the logo form; only the size/location, brightness (while driving) and to a lesser degree the color. It’s not a rolling billboard – and if it were, they should pay me for the real estate. As a designer, these things are noticeable, verging on what I’d consider to be design errors, and make me less inclined to purchase the vehicle, which is inevitably a reflection of owners’ persona and judgment.

Other brands place recognizable, SMALL logos on the front and back. These don’t glow, and they tend to be a subtle metallic finish – not a vivid, saturated color. The brighter the color, the smaller the logo should be in order to avoid a crass appearance that detracts from the vehicle design.

Trust me – the vehicle form is striking enough that others will look for the (name and) logo – on the nose and tail.

[Paul Kirchner]

My exception to this is your use of the word “SMALL” in reference to other logos. I have noticed for the past fifteen years that car logos are becoming larger every year. I do not believe that Aptera’s is any larger than others.

Even this article from 2008 has logos bigger than Aptera’s

https://jalopnik.com/a-jalopnik-study-does-car-logo-badge-size-correspond-w-398289

[Riley …]

I don’t mind the logo, but one of the first things I will do is unplug it. Would rather not have anything police can misconstrued as illegal.

[Arlen Bell]

Perhaps the logo construction/ function has been covered elsewhere and I missed it, but it would seem to make sense that the logo could be a translucent panel that pretty much blends into the vehicle color when not lit. It could incorporate a multi color led light that could several functions – and be switched off manually or by time ie after parked for a while. I think it’s an interesting logo and I have no problem with it.

[Wayne Forkum]

If you make the car, you get to pick the logo. True story.

[G N]

To those criticizing this request for its triviality:

You and I might buy an Aptera even if the side logo is distracting to other drivers and ugly-big/bright – out of altruistic environmental concern alone.

But some fraction of potential buyers won’t. If we want the vehicle to have maximum impact on the market, we should want to help them improve the product and increase its appeal.

[V Pilot]

🚪

• This reply was modified 3 days ago by  Gabriel Kemeny.
• This reply was modified 2 days, 20 hours ago by  V Pilot.

[Patrick Liebknecht]

Glowing green logo requires battery draw to illuminate it, even if it’s a trickle of electricity, it’s still draining the batteries.

I would rather have an alternator that is run off of the rear axle or front axle to help keep the batteries charged while driving or aid in powering the accessories.

[J.P. Morere]

That tiny electrical drain is completely insignificant. It would take ~4.5 years for them to drain the 400 mile pack if left lit continuously with no charge input.

And you would rather have something that would measurably reduce the mileage?

[Patrick Liebknecht]

@JP. Yes I would…I’d rather have a 300 amp alternator/ generator recharging or keeping the AC/ Heat , radio etc from taking miles off of the range.

Sure the drag would lower the range but the added charge would balance it out or even extend it far beyond its drag.( not 100% sure ) but couldn’t the alternator/ generator could recharge the 400kw batteries in 30-60 minutes.

It could also be designed to “freewheel” and not charge once the batteries are say at 85% or only kick in at 30% through a magnetic clutch system on the pulley.

Just a thought

Alternator charging is a common method to recharge lithium batteries. Charging from your alternator is a great option, however, you will need some extra equipment, like a battery isolation manager (BIM). A well-known industry toolAlternator charging is a common method to recharge lithium batteries. Charging from your alternator is a great option, however, you will need some extra equipment, like a battery isolation manager (BIM). A well-known industry tool.

[Curtis Cibinel]

Bigger concern is its extra parts and wiring to worry about. Cut it and put the heated seats back in; Function before toys. Green circular lights are also a possible safety hazard ; if someone is tired or drunk it could definitely contribute to an accident. They should just make it a simple but easily removed panel.

In time either Aptera or a 3rd party could make a replacement panel with a micro-mirror or e-ink display and a small solar panel (self powered / self contained). Not being backlit it would be safer. This won’t be cheap but would let you display whatever you want including QR codes, bat symbols, family crest whatever.

[Patrick Liebknecht]

Never looked at it like that. Glowing green. Green light means go. Rammed by drunk driver ?

Legality of the green lights :

vehicles in motion can only have white or amber to the front, red or amber to the sides, and red or amber to the rear (with the exception of the white backup lights and license plate light). So they can have the fancy colored lights when they’re parked, but should turn them off before moving.

• This reply was modified 2 days, 14 hours ago by  Patrick Liebknecht.

[Markus Schmid]

Exactly.

And of course there are countries and places where this regulation is in place and the police and/or vehicle inspection don’t care, but that shouldn’t be the guiding line.

[Patrick Liebknecht]

My best friend is a retired police officer. He’s been everything from traffic to homicide detective.

The paragraph I posted in an earlier post is the law.

And glowing green violates it.

Now we all see red blue pink etc all the time displayed on “tuner” kids cars , it doesn’t make it legal, it means the police have better things to do, however I don’t like “pushing my luck”

I do however think the glowing green emblem is cool and like it. ( but that doesn’t make it legal )

[Michael Marsden]

I cannot speak for State / Fed regulations in the USA, but in my part of the world, the colours of lights on the front and rear of vehicles is very tightly controlled. If the logo was on the front, white would be permitted. On the rear, red would be permitted. The reasoning is to avoid confusion when driving in the fog.

The loophole is that you’ll often see truckers with blue lights here. But they have placed their lights inside the cab, which bypasses the regulations.

• This reply was modified 2 days, 3 hours ago by  Michael Marsden.

[Dennis Swaney]

“The paragraph I posted in an earlier post is the law.”

Please cite the source, Patrick. Thank you.

[Flytosail]

One of the reasons that Toyota Prius did better then the other hybrids is that it “looked different”. Their owners by default were:

“Let me tell you that I care about the environment without telling you that I care about the environment.”

Reminder: This is my opinion from talking to many of their owners. It is not a valid scientific experiment. So if you disagree. Sorry.

Aptera by default looks so different that if they are worried about not getting noticed by other drivers because they don’t have a bright green logo on the side, they should be more about about that driver hitting their vehicle.

Disclaimer: None of my cars have dealer plates/decals. My 718 is debadged , but I do have a vanity tag as homage to the greatest Nurburgring driver of all times.

[Gordon Niessen]

First, I like the logo. But it is unlikely to be lite while moving. Having it lite while charging are parked would be nice. Some control over it is definitely a possibility. Maybe not initially, but later with an over the air update.

[Dennis Swaney]

Maybe it could “pulse” while on a charger, then go “steady” when the battery is fully charged?

[GLENN ZAJIC]

I like that idea!

[Patrick Liebknecht]

https://law.justia.com/codes/maryland/2010/transportation/title-22/subtitle-2/22-221

Side cowl or fender lamps.- Any motor vehicle may be equipped with not more than two side cowl or fender lamps that:

(1) Emit an amber or white light without glare; and

(2) Are located at or near the front of the vehicle.Side cowl or fender lamps.- Any motor vehicle may be equipped with not more than two side cowl or fender lamps that:

It also goes into motorcycle laws

I asked my best friend ( retired law enforcement )

He said they’re not legal but doubts they’d ever get pulled over for it.

Unless you were speeding or reckless driving Then it’s just 1 more violation to cite you for.

[Dennis Swaney]

Ah, it is a Maryland state law, not a Federal one. Thank you.

[Anthony Gutierrez]

I do not agree. I love it. It’s not huge. It looks great in person. I want to keep it.

[Curtis Cibinel]

When Aptera posted about it on twitter half the responses were to either delete it, delay it, turn it off or change to RGB. If its cosmetic, has some regional legal issues and half the people don’t want it as is then remove it. Ideally make the panel easily replaceable so eventually either Aptera or 3rd parties can readd it or even make different versions (ie e-ink displays)

[Anthony Gutierrez]

So, that means the other half like it. 😜

[Dennis Swaney]

Yeah, but remember that was on Twitter, so obviously they were twits. 🤣

[Patrick Liebknecht]

I read through the federal lighting laws.

White amber front

Red amber rear

No mention of legal green anywhere

Just red white and amber

I suggest you check with your state to see if the glowing green logo is legal. State law if it’s more restrictive trumps federal law.

So if your state says it’s illegal. Guess what. It’s illegal.

Just like motorcycle helmets. Gotta wear them in Maryland don’t have to in PA. However if the bike is titled anywhere BUT. Pennsylvania. You better have your helmet on.

Always know the laws of different states and countries or you could end up like Britney Griner. My bad… Too soon ?

• This reply was modified 10 hours, 48 minutes ago by  Patrick Liebknecht.

[Dennis Swaney]

Thanks for the info, Patrick.

The only front colors I’d ever heard definitely banned are the emergency ones of red and blue. The headlights are restricted to white (no yellow like France had), turn signals amber, but parking and fog can be amber or white. I believe accessory driving lights are also restricted to white.

[Anthony Gutierrez]

As far as CA goes: California Vehicle Code: Div 12, Chap 2, Article 6

25102

In addition to the lamps otherwise permitted by this chapter, any motor vehicle may be equipped with lamps on the sides thereof, visible from the side of the vehicle but not from the front or rear thereof, which lamps, together with mountings or receptacles, shall be set into depressions or recesses in the body of the vehicle and shall not protrude beyond or outside the body of the vehicle. The light source in each of the lamps shall not exceed two candlepower and shall emit diffused light of any color, except that the color red is permitted only on authorized emergency vehicles.

• This reply was modified 1 hour, 56 minutes ago by  Anthony Gutierrez. Reason: formatting

[Dennis Swaney]

Which makes the green logo legal there. Maybe there could be a setting the user could toggle to disable it in states where side mounted lights that aren’t visible from the front or rear are still illegal.

OK, here is what I found for Arizona in Title 28, Chapter 3, Article 16, Section 28-931 “Lamp Colors” of the Arizona Revised Statues https://www.azleg.gov/arsDetail/?title=28

28-931. Lamp colors

A. Front clearance lamps and those marker lamps and reflectors mounted on the front or on the side near the front of a vehicle shall display or reflect an amber color.

B. Rear clearance lamps and those marker lamps and reflectors mounted on the rear or on the sides near the rear of a vehicle shall display or reflect a red color.

C. All lighting devices and reflectors mounted on the rear of any vehicle shall display or reflect a red color, except that:

1. The stoplight or other signal device may be red, amber or yellow, except on a commercial vehicle, as defined in section 28-2231, the stoplight shall be red and the other signal devices shall be red or amber.

2. The light illuminating the license plate or the light emitted by a backup lamp shall be white.

Looks like it will be legal here in AZ

• This reply was modified 1 hour, 26 minutes ago by  Dennis Swaney. Reason: Added AZ statute on vehicle lamp colors

[Mickey McMillian]

Thanks Anthony…. nobody should worry about the Logo being illegal in their State or anywhere else, it is a Lighted Logo and will not be considered to be a Lamp as to the definition of a Lamp or Light. Granted the video of the Logo at night was bright, but remember this was not the Delta version. These little things like other things will be flushed out and addressed. The Logo on the side is a great accent and personally I think it looks great! I would love it to be off when the vehicle is parked and as you approach it, when it recognizes you, be it blue tooth, card or fob, it comes on at full brightness like to greet you, then after you put it into gear it dims down to a beautiful green glow like many interior lights do now…just not turn off….just a nice green glow when you drive…. and when you stop and put it into park, it lights up fully until you are out sensor range and then just turns off. There are many cool things that can be done with the Logo on the Aptera, and I am sure all the Electrical Engineers will consider all the cool ways to make the vehicle even more unique. But Nobody has to worry about it being Illegal to drive in their State or Country, all the laws will be addressed and I am sure they already have been addressed. No Worries.

[Anthony Gutierrez]

These are all excellent ideas. I love them. I for one am not worried. I’ve seen a lot of people on various social media platforms claiming it’s illegal and I wanted to post what I found for public consumption. I love the glowgo and I sure hope they keep it. Rock on!