Polestar study: EV buyers

[Markus Schmid]

“Polestar finds majority of EV buyers switch because of tech, not the environment. […]

The idea of luxury being defined by what’s ‘under the hood’ has been replaced in the electric era with the prioritization of seamless connectivity, integration into existing digital ecosystems, and good UX design.

People are switching to electric cars for more than just environmental reasons […]

Newer EV-only carmakers such as Tesla, Polestar, Rivian, and Lucid were
seen as credible by 57% of Millennials. However, only 28% of Baby
Boomers stated that they had faith in the industry’s new EV players.”

Full article here:

Polestar finds majority of EV buyers switch because of tech, not the environment

• This discussion was modified 4 weeks, 1 day ago by  bbelcamino.

[Jonah Jorgenson]

This shouldn’t surprise anybody. Almost everyone ignores environmental impact of human activity and measures we can take to mediate it in favor of almost anything else.