Aptera Owner Network
Aptera is not opening traditional showrooms across the globe. In a way I’m glad. The expense of maintaining such facilities would have to be reflected in the purchase price of the Aptera. On the other hand, the absence of showrooms does create one huge problem for potential buyers: they are unable to see, touch, smell, sit in, and drive an Aptera before purchasing one. Yes, I know there is the “drive-it-love-it-or-return-it” policy that mimics the 7 day return policy of online sellers like Carvana, Vroom, and CarMax. But let’s face it. Even this expedient doesn’t solve the problem of “how do I make a completely informed decision about buying” without the vehicle being in front of me. A skeptical buyer may not trust the free return policy or want to go through the hassle involved.
How to address this issue?
Enter Aptera owners and curious spectators. We can expect to have more than our fair share of strangers striking up conversations in parking lots and at traffic light along the lines of “What is that thing? How fast does it go? How far does it go?” For me, that will be part of the fun of owning an Aptera. Why not harness our ownership enthusiasm in a formal way? Each of us who would be willing to provide this free, in-person promotional service could be listed on map maintained by Aptera and available on their website. Aptera already has the Aptera Ambassador program to the tune of 500+ people around the world. I’m sure the majority of these people would give serious consideration to providing a service like this. How many of us on the forum would be willing to go so far as to meet prospective purchasers either at our homes or in some neutral, public location to give these folks the opportunity to see our Apterae in person, ask questions, and get a ride? Personally, I would not be willing to have a stranger drive my Aptera, even with me riding along as a passenger. But I would be willing to spend time in person with a prospective buyer and give him or her a ride.
Of course, not every Aptera owner would be willing to do this sort of thing, but I’m betting a significant portion of Aptera owners would. Likely it would be desirable to have the prospective owner sign some sort of waiver as part of this visit — blah, blah, John or Jane Doe is not an Aptera employee and anything that is said is only the opinion of the Aptera owner, Aptera owner is not liable if you stub your toe getting into the vehicle, etc.
What do you think of this “owner as unofficial factory representative” approach? Let’s remember that Facebook groups, cool website videos, and Google reviews only go so far. Virtual is not actual. Onscreen is not in person.
- This discussion was modified 3 months, 3 weeks ago by bbelcamino.