Aptera › Community › Aptera Discussions › Aptera Ads and Advertising / Marketing › Reply To: Aptera Ads and Advertising / Marketing
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To sell to the average person out there perhaps marketing in this order?
– an inexpensive super car anyone can afford
– no range anxiety: the fastest EV to recharge, and the one that requires the least energy per mile driven
– the cheapest car to maintain: less charging or gas expense than any other car, lower insurance cost of any car, one less tire and brake pad to replace
– performance of a sports car: 0-60 mph in 4.0 sec, can not flip, incredibly short braking distance, no wind noise, less rolling tire noise, super safe cabin (like a Formula One race car)
– environmentally friendly: no paint shop, less wiring than any other car, parts designed and 3D printed with cutouts to reduce material and weight
– built to last: 80 year life expectancy with no rust body, motors, composite and aluminum monocoque structure all million mile capable
– revolutionary: visually and engineering wise like no car ever before
– hyper-efficient: the most efficient transportation vehicle ever built in the history of mankind
– shape shape shape: the most aerodynamic, lowest drag, street legal car ever built
– the future of car shapes is a teardrop (excluding the triangular wedge pickup)
– manufacturing simplicity: modular and with just a few parts, all interlocking for perfect fit always, no robots required, minimized human error on the assembly line